StrawberryFrog will be responsible for developing and rolling out a new brand platform for Emirates that will reflect the airline's ambition to become one of the world's most recognized global brands.

"StrawberryFrog presented some outstanding and innovative ideas that connected with our vision of where we want to take our brand as we evolve and enter a new growth phase," said Boutros Boutros, Divisional Senior Vice President, Corporate Communications at Emirates. "As our global lead communications partner, we look forward to working with them to define and create a new category in the evolving media landscape, one that reflects our values and global aspirations." "Like Emirates, StrawberryFrog challenges the traditional legacy agencies. I am very proud of the StrawberryFrog Amsterdam team's efforts in winning this account," said Scott Goodson, Founder and CEO of StrawberryFrog. "This and a powerful collaboration with our StrawberryFrog New York team, led to a truly global solution."

The relationship which begins immediately, will be managed out of StrawberryFrog's Amsterdam office.